Yesterday on the way home from work I listened to Simon Mayo’s Drivetime show on Radio 2.
Simon usually puts on a great show, full of interesting music and chat and I particularly enjoy the daily confessions.
There is usually daily homework question where some kid asks a difficult question which doesn’t have an obvious answer.
Yesterday’s was essentially .. How popular is your date of birth?
A listener who works for Ikea called in with some statistics and indicated that their analysis is that the last couple of weeks in September have the most birthdays.
I was intrigued by this and thought I’d investigate on my system of 8 million UK customers of various ages.
As you can see, the hypothesis holds true and the highest frequencies are at the end of September and also around Christmas time.
The reasons behind the September peak are apparently due to the 40 weeks previous and the Christmas party effect!
The good ol’ Christmas spirit .. you can’t beat it!!
As for the Christmas peak, there’s the proof that when winter turns to spring then love is in the air!
Note – The discussion can be found at the following link about 1:37 into the show.